Como Luxury is a project which started away back in the past, developed by a group of entrepreneurs in the luxury business who decided to meet the increasing need of a celebration of their “feeling for beauty”. Their first aim was to create that fairground offer which was missing throughout the areas of Lago di Como, Brianza and Canton Ticino where hundreds of companies perform their business exclusively with the highest quality level in their own market sector: from the very best hotels, to services through the refined world of both handcrafts and industrial manifacturing. The country surrounding the magnificent Lago di Como still needed , though, the perfect place, the agorà, where to celebrate and put together every single aspect of the luxury world. The Luxury Show was coming to life.
The research of a perfect location became fundamental: it had to be a symbol of Lago di Como and it had to embody the real essence of luxury. The organization team coordinated by Carlo Piazzoli, as usual, aimed high and the final choice was Villa Olmo, the neoclassical residential venue of Como, which recently became home of art shows able to rise international interest. Once the location was picked out among the most exclusive options around Lago di Como, the next step was to find the highest level exhibitors. Even then, the promoters’ choice proved to be the best one: the decision was to invest on quality, rather than on quantity. The first edition of Como Luxury received a great number of exhibitors applications, therefore the selection had been a very sensible process.
Every participation to Como Luxury not only had to represent the top in both the Italian and worldwide markets, but it also had to guarantee the sole agency for its own business. Fifty major enterprises to be presented to the potential buyers from all over the world. The first edition was a success. The quality of the result was proved by the massive participation and by the huge number of contacts and contracts achieved by the exhibitors. It is our duty to grant an encore, enriching with more elements the finest course available in the fairground landscape of this amazing territory.